We recently featured an interview with creator of B Never Too Busy to be Beautiful, Rowena Bird. And we’re delighted to tell you that B’s makeup products are every bit as charming and ethical as Ms Bird herself.

B’s cosmetic range is gorgeously packaged and their cute eyeshadows and lipglosses will add a touch of boho glamour to any dressing table. What’s more, all of the products are vegan and don’t use any harsh chemicals or nasty ingredients that might be harmful to your skin, or the environment. And none of the range is tested on animals, only on glamorous human beings!

The eyeshadow collection is a makeup junkie’s paradise, with 35 highly-pigmented colours and something to please everyone, whether you prefer neutral tones or brighter shades. Buddha is a vibrant orange shadow that looks stunning on suntanned skin and is perfect for something different in the evening. Always on-trend, the latest colours in the range are matte shadows and we suggest combining a couple  – try using Blue Bird (a soft blue shade) and B Boy (an elegant grey tone) together – add a strong lipcolour for a chic and sophisticated daytime look. All of the eyeshadows are refillable and presented in adorable twinkly pots.

If you’re looking for party makeup, B’s range of metallic loose powders can be used on eyes and cheeks and there’s a range of bright colours as well as some more natural tones. Bubba is a vivid, gold-toned pink shade that would look pretty applied to cheekbones or eyelids, otherwise opt for Borollo, a golden beige colour that’s flattering on everyone!

For ladies who love lipstick, B’s collection of lipcolours are made with chocolate and sunflower butter which soften and moisturise, so you can take care of your lips as well as adding a splash of colour. We love B-lush, a warm-toned, creamy nude, perfect for a sophisticated, sixties chic look. And the all important lipstick-last test? The colour stays put, hooray! If you like your lips shiny, B also do a great range of glosses which also come in their cute, crystal-encrusted pots.

Our favourite product in the collection has to be B’s cream eyeshadows – the range comprises a huge spectrum of shades and once applied the colour stays true and will last all day. And night! The eyeshadow comes with a fine brush which allows for precise application and also means that you can use it as an eyeliner too.

And if your make-up needs a little shaking up, look to the B Heroes to save your face. Busy they may be, but never too busy to be beautiful! The B Heroes movie is below – essential and hilarious watching.

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Find the whole range online here, or for a list of the B Never Too Busy to be Beautiful boutiques, have a look here.