CRAVE

The descriptions ‘body cream’ and ‘amazing innovation’ are not natural bedfellows, particularly those that sit alongside fragrance. Usually, anything perfumed bodycare is an ancillary – part of the body wash, scrub, whatever, line-up created to encourage more purse-opening and less clashing with your scent. Leave it to the clever chaps at Chanel though to turn that notion on its head. Well, two clever chaps in particular. Jacques Polges is Chanel’s esteemed in-house perfumer and the man responsible for scents from Coco to Chance, while Christopher Sheldrake is the Director of Research & Development for Perfume. Together they have created an extraordinary cream, both in texture and benefits.

Meet Les Exclusifs De Chanel Fresh Body Cream. Described as delicate and fresh, it has the faintest floral and musk notes and feels air-light but has the effect of something buttery-rich on the skin. But the real genius is in the chemistry. It can capture and intensify any fragrance molecule that is sprayed onto it – it’s designed to amplify one of the 13 Les Exclusifs De Chanel perfume line-up in particular.

Essentially, once sprayed on, the perfume molecules become trapped in a micro-mesh, meaning they hang around for longer and the dry down process, taking you from top notes to base notes, becomes intensified. So whatever your choice of spritz stays with you and warms up around you. It’s a much more sensual way of finding longevity in your perfume than reapplying and one less thing you have to carry in your handbag. And that’s another box ticked…

Chanel Les Exclusifs De Chanel Fresh Body Cream is available to buy online here.