Ditsy florals go to the beach - Heidi Klein's "Sophie" dress

Our most recent internet shopping crush has been The Outnet, aka Net-a-Porter for those of us without an Amex Platinum card. However as we shed the wintry layers, dare to step out of the house sans tights and up our consumption of Pimm’s, The Outnet seems, well, a bit last season really. We want to our online clothes cruising to be accompanied by an aroma of coconut oil, the sound of waves lapping against the sides of the yacht we’ve chartered and some well-dosed margaritas. Enter Club BB: the shopping destination for everything summery and sartorial. The site offers all you need for an immaculate designer beach wardrobe with a price tag that’s more Southend-on-Sea than Saint Tropez. Namechecking Diane von Furstenberg, Tocca, Tom Ford, Roberto Cavalli and fashionista favourite Heidi Klein,  items sold on the site cost at least 50% less than their usual jetsetter prices. Stock is renewed regularly and the site makes it easy to find your perfect bikini, allowing you to search swimwear by style, size and colour. The site is the brainchild of Heidi Gosman and Penny Klein, the duo behind Heidi Klein, and they decided to launch Club BB in reaction to everyone’s favourite current affairs topic of choice, the credit crunch. Some highlights of the site include the perfect Costa Smeralda two-piece in Missoni’s distinctive print, Heidi Klein’s pretty “Sophie” floral beach dress and Mr Tom Ford’s divine “Yvette” sunglasses. If you’re planning some serious poolside posing, Diane von Furstenberg’s bright red “Love Knot” string bikini accompanied by Roberto Cavalli’s “Andrasto” shades will have the boys queuing up to help you suncream those difficult to reach spots. Warning: This site may make you book a holiday you can’t afford. But think of all of the money you’ll have saved on your bikini!

http://www.club-bb.co.uk