Unless you got lost in your wardrobe sometime last year and haven’t been seen since, then you will understand the connotations of the word ‘Balmain’. It means rock and roll. It means sex. It means fashion. It means everything 2009, 2010, and beyond. It is in fact, quite feasible that Balmain will be the label to represent the fashion industry’s modern age. With an iconic quality sumptuously sewn into all of their collections, the models that pound down their catwalk seems to forge legend with every footstep. There is a feeling among fashion folk that Balmain could be the chosen one. And if the sword was still in the stone, they would snip it out with their scissors. Are you getting the picture here?

You will understand then, why this dress; is not just a dress. It is THE dress. The ONLY dress which every woman in the world should want, although only women with £7070 spare should actually buy it. Or at least, you should have the seven thousand pounds, and if necessary ask your granny for the £70 (you can print off this article in case she needs convincing of how much you need it). We don’t condone draining other people’s finances, but frankly, this is an important purchase. If Granny understood The New Look then she will understand this. With the shoulder of the season, dripping in sequins (every fashionista’s vice) and a nonchalant neckline that screams “I AM A STYLE GODDESS”, we don’t think this dress needs much more said about it. History has been stitched into this hemline ladies, so don’t forget where you were when you first heard that magic word… Balmain….

Available from www.netaporter.com