What, I hear you say, could possible be more crave-worthy this season than Burberry’s deliciously cosy shearling-trimmed jacket? Well if you’re not in the market for a coat that costs about the same as a decent second-hand motor, you can buy into the iconic British fashion house’s brand of outdoorsy chic with the Burberry Beauty collection.

Burberry's beautiful and crave-worthy beauty collection...

With Christopher Bailey at the helm as creative maestro, the downmarket references of the 1990′s have disappeared from the fashion consciousness, and Burberry has returned to London Fashion week triumphantly, spearheading a new wave of looks that stretch far beyond the label’s staple trench. And with ad campaigns featuring the best of British fashion and music royalty, plus a exemplary online project in the crowd-sourced Art of the Trench, Burberry has turned things around 180° and created a new Cool Britannia aesthetic.

Two and a half years in the making, a lot of thought has gone into the make-up collection: “We really wanted the Burberry Beauty to reflect the same attitude as the Burberry girl, so we wanted it to be very relaxed; we wanted it to be easy; we wanted this whole idea of dishevelled elegance to be translated into beauty and make-up,” says Bailey. The ever popular look of past Burberry poster girl, Kate Moss, one might say.

The trench is a strong point of inspiration for Burberry and thus you’ll find every shade of nude in the make-up colour palette, alongside natural tones and darker smoky hues inspired by stormy weather. It’s all about understated sophistication: a smudge of berry-hued lipcolour here, a slick of ‘Effortless Mascara’ there.

Subtlety and luxury are key to the collection, for example the fluid foundation is sheer enough to create a light, radiant, yet lusciously cashmere-soft finish. Lip Cover is satiny-smooth, offering luminous colour in 16 nature-inspired shades from heather to tea rose. Ever on-trend, there are this season’s deep berry tones too, as well as ‘daywear’ colours (we loved Nutmeg) that might just become wardrobe staples. The eye collection offers a similar day/night palette, with sheer eyeshadows in taupe and chestnut for a neutral, everyday look and midnight blue and plum for easy evening glamour.

Products deliver on quality and effectiveness too; make-up is designed to be effortless and thus formulas are long-wearing and highly pigmented. There are UV filters in the powders and foundations and marine plant glycogen in the mascara to accelerate lash growth.

And the packaging? In deep chrome grey and perspex, packaging is embossed with Burberry’s iconic British check and is slick and modern, with a rather clever magnetic mechanism ensuring lipsticks click closed. Definitely as crave-worthy as that aviator jacket!

Burberry Beauty is available to buy online exclusively from Harrods. You can find more information about Burberry Beauty on Burberry’s website.

The Burberry Beauty campaign, featuring Rosie Huntington-Whiteley, Lily Donaldson, and Nina Porter.