Daynà's Paris-India Herbal Hair Oil

Daynà was born from the combined talents of hair colouring professional Pascal Tribouillier and creative business developer Gil Grillo. During a joint visit to India some ten years ago, both became fascinated by Indian Ayurdevic traditions in hair care (some over 3000 years old…) and the possibility of bringing them to the Western market. Just a few years later and the fruits of their efforts are visible to see in Daynà – the critically and commercially successful range of natural hair products and treatments.

Pascal’s haircare profile is impressive, and its easy to see why his name is frequently litters the pages of Elle, Marie Claire and other publications from month to month as a consultant hair colour expert. He cut his teeth in Paris’ high end salons and has worked between Milan and Paris for the last 20 years, gathering credits from fashion shows (Gianni Versace among others), modeling agencies, stage, television and cinema.

He began experimenting with oil and plant mixtures and Indian techniques to see how this area could be used to complement his existing work as a hair colorist. The quest to develop a line of natural products designed to give health and shine to all types of hair, which would be distributed in hair and beauty salons, had begun.

Daynà sees itself as a cultural meeting point between the Indian and Western populations, supporting local Indian hair care traditions and knowledge, and proclaiming their qualities to the Western world.

Pascal and Gil were inspired by Gandhi’s maxim:

I must confess that, between economics and ethics, I do not draw a sharp line, but I make a distinction.

In their own words: “Sensitive to the Indian people and to human rights in general, the various partners in this project all subscribe to the idea of being “citizens of the world”.  In that way, their practices respect people and the environment, follow ethical and equitable commerce, and maintain a maximum of transparency in each step of the process.”

The Ancient Ayurvedic Hair Treatment

Daynà’s range is about 50% Ayurdevic – which means 100% pure Indian ingredients – while the rest are made of a mixture with more Western ingredients, creating a treatment suitable for Western hair, which has typically seen more blow-drying and colouring than the average head of Indian hair. However, all of Daynà products are 100% natural. That means: no preservatives, no anti-oxidants, no synthetic perfumes or petrochemical derivatives, and absolutely no testing on animals. Daynà are also respectful of the environment in the production of their products and hence their (minimal) packaging is made from 100% natural and recyclable materials, including glass bottles and cork stoppers.

Furthermore, their Indian suppliers are located in villages in Southern India to keep the populations far from the over-populated cities; the company who looks after their freight and tax clearance is devoted to the reinsertion of socially fragile individuals into society by providing them with work; and their business is highly conscious of CO2 responsibility. In short, buying Daynà is good for the hair, the environment and your conscience!

One of the best ways to discover Daynà’s products and how to get the best from them, is to book a treatment with Pascal himself (this can be done in Paris, Barcelona or Milan). During the treatment, Pascal will apply the purest Daynà products to your hair – so pure that he doesn’t make them available for sale as they require expert application (and removal). Combined with a relaxing Ayurdevic head massage, this experience leaves you immediately relaxed and later on, ultra-energised.

Daynà products start at €12 for the Indian Ayurdevic Hair and Body Soap, while the hair oils and shampoo retail at €36 each. You can indulge in a luxury one-on-one treatment from Pascal for just €60.

To find out more, visit the Daynà website or you can purchase Daynà products online at Oanisha and Natural Glam.