London is famed for its fashion boutiques that deliver cutting edge design and promote unique and individual style,  and Feathers boutique has made its mark as one of the most influential around. Feathers has been the destination for cool contemporary design for over forty years.

Beginning life on Kensington High Street in 1969, Feathers ethos was to present fun fashion in a friendly and unique environment. Helping to establish designers such as Ossie Clark and Bill Gibb, Feathers earned themselves a reputation for presenting only the brightest and most innovative fashion, and the roster of designers stocked at Feathers today is second to none: Dominic Jones, Etro, Givenchy, Linda Farrow, Camilla Skovgaard, Fannie Schiavoni, Rick Owens and Carven are just a few of the labels available.

A contemporary luxe off-duty look with items from Feathers' brands, Alexander McQueen, J.Brand and Vince

The late British fashion hero Alexander McQueen is proudly stocked as is beloved Belgian import Ann Demeulemeester and New York institution Opening Ceremony has a selection of footwear available, all of which showcases Feathers’ broad and international approach to its clients’ ever evolving desires. McQueen’s nude pythonskin biker jacket is the perfect combination of elegant and sexy, and makes a great transitional layering piece to get you from winter into spring; pair with J Brand’s classic black waxed cotton ‘Agnes’ jeans, Vince’s classic shrunken white shirt and McQueen’s nude platform court shoes, for an contemporary luxe look.

Supporting young British educated talent is important too; from Markus Lupfer to Gareth Pugh, Roksanda Ilincic to Preen, all have passed through the doors of Feathers’ and received their undisputable accolades and support.

Feathers’ website has a clean, modern and approachable look that perfectly reflects the brand and its clientele. Their ‘Runway Looks’ feature is the perfect tool for any woman who looks directly to the runway for ideas and inspiration as designers such as Emma Cook, Peter Pilotto and Toga showcase runway and look book pictures that allow customers to buy items from each of the looks featured.

Feathers has two locations in London; their flagship Knightsbridge store, a stone’s throw from the inimitable Harrods, arguably the world’s most famous department store, and Notting Hill, the perfect location for Feathers high class, high fashion style. But have no fear, Feathers can hold its own in Knightsbridge with Tiffany Hsu on their team. Tiffany is a buyer at Feathers and was one of 2010’s Street Style stars, showcasing a personal signature style that’s rock star meets Lolita. With her plump pout and trademark shiny black bob, Tiffany is the embodiment of the modern Feathers woman, representing the eclectic and luxe mix that make up the Feathers’ DNA.

Follow Feathers blog to keep updated on their amazing stock, find events happening in 2011, see top staff picks and exclusive designer interviews.

Feathers' stylish shopgirl Tiffany Hsu, featured here on Jak&Jil blog...