Just as eco-friendly fashion can be a bit hit and miss, eco-beauty is one of those things that sounds wonderful in principle but doesn’t always live up to expectations. While some wonderful brands are flying the flag with products good enough to beat off competition from even the biggest brands, others just don’t cut the mustard.

Love+Art's ethical, fairtrade range of beautiful body products

Having come across plenty of both over the years, the thought of trying out a fresh contender for the eco-beauty crown brought on mixed feelings. Would Love + Art be the new must-have organic brand? Or was I letting myself in for some sorry shower gels complete with unpleasant gritty bits?

The answer turned out to be neither, as Love + Art doesn’t do skincare or (thankfully) gritty bits. What it does, and does mostly well, are organic bath and body products. All the ingredients are sourced from Morocco’s Ourika Valley and everything from the product to the packaging is fair trade, organic and recycled which on the green-o-meter means very green indeed. I decided to put three different products to the test: the Moroccan Rose Floral Water, the Orange Flower Body Wash and the Musc Body Milk.

Jumping straight in the shower with the body wash, I was pleasantly surprised by the fragrance – living up to its eco credentials, the orange flower body wash really does smell like proper orange flower. I was even more pleased to discover that the gel was thick and not at all runny – as it is in far too many second-rate products – making it a real pleasure to use. Excellent. Next up was the body milk. The most expensive product of the three, I was by now expecting great things from it. Unfortunately, it was a little too watery for my dry skin and the musc scent was unpleasantly powdery. But once the florals returned in the shape of the Moroccan Rose flower water, the brand was back on a roll. Fresh, subtly scented and gentle, the flower water was an absolute delight. I decided to use a bit on my bed linen too where the fragrance remained for a good 24 hours.

While the Musc Body Milk was disappointing, the floral products in the Love + Art range are well worth the investment. They aren’t cheap but then, everything is organic and fair trade which means it costs a slightly more to make. Personally, I’d rather pay a little extra for a great product with good green credentials than spritz myself with something containing a smorgasbord of environmentally damaging chemicals. Impeccably green, Love + Art’s floral products are excellent and worth checking out, with the floral water standing out in particular. Even if you aren’t prepared to forsake your usual shower gel, a post shower spritz of the Moroccan Rose Floral Water is guaranteed to brighten up your day.

For more information and to buy some Love + Art goodies, check out the brand’s website.